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Voscur was contracted to develop distinct brands in order to deliver different services which, although sensible in some ways, was confusing to customers. To clarify three very different brands, Voscur therefore chose to add a shared motif that preserved each brand's independence while consolidating their commonality.
This new motif now links the whole family and features in much of the promotional materials for all three brands. Without spending a corporate marketing budget, Voscur's new look underlines the professionalism of its services for the voluntary sector and their equality with private sector consultancies.